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It’s advice that is often necessary but does not always appear easy. Just write. How many times have you heard someone complain that this is useless? Or impossible? And yet it is so simple, it really is doable. What isn’t is what is added in your mind: just write perfectly; just write impressively; just write a polished manuscript in an instant. That, my dear reader, probably won’t happen.


The idea of ‘just writing’ is like freewriting exercises that can improve your creativity and increase your capacity to express yourself during regular short intervals of no more than 20 minutes. Writing whatever comes to mind without stopping until your set time is up, is a regular practice for writers and will allow you to exercise your mind ‘s ability to jump over the ‘writer’s block’. The main goal is not to get the best words out, but to write without concern for style or grammar or even being viewed by another person; the focus is on flow. You will naturally find yourself dissatisfied with what you wrote and critical of it, but it’s yours to delete, burn or keep once the exercise is done. The point being it is yours to do with what you want but is not expected to be published. Put in a drawer, forget about it, then read it again in a few days, as it may be part of a rough draft.


This method of writing has many other benefits besides the creativity and expression. For instance, it also clears the mind, resolves mental blocks that get in the way of productivity, helps in learning, memory work and absorbing new information, helps with problem solving, and even promotes planned or required writing projects–be it formal writing for work or personal, such as writing a reply to a letter, or even a business plan to secure some necessary funding.


In practice, writing helps people make sense of their thoughts and their experiences. It is a processing system people use to create a narrative or tell a story. It starts with building meaning and relatable stories first with ourselves, then others. Part of this is taking overwhelming events and breaking them down into smaller more manageable events that can then be organised towards a resolution. This is one reason why therapeutic writing has been so beneficial under supervised care, since it may spark strong emotions, or triggers. With direction, writing through these or talking through them can even be healing.


Either way, writing has been a part of the human story with the likes of scripture from your ancient faith, the 17th century diarist Samuel Pepys, the Diary of Anne Frank, right through to your modern-day social media accounts or public webpage posts. The opening up of these new channels of self-publishing has crossed over into traditional publishing, with some collections of blogs becoming books, owners becoming influencers and even thought leaders. The main common denominator is consistent writing. So ‘just write’ is not such bad advice, after all.


Connecting with a writing coach can walk you through this daunting process if it feels like writing is hard. Feel free to get a consult by getting in touch or completing this brief survey to see if a coach can help your needs.




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No, a ghostwriter isn't really a writer of ghost stories... unless the author being ghostwritten for happens to actually be writing about ghosts. Using a ghostwriter shouldn’t scare you. The fact is ghostwriting isn't as rare as one might think. This week, you may well have heard about one of the most recently anticipated books that has been ghostwritten. Announced by Penguin Random House, it is titled Spare: Life in the Shadows, the much-talked about tell-all memoir by Prince Harry, aka Harry Wales, Duke of Sussex.



Ghostwriting is a popular choice for those people or business owners who don't necessarily have time to write or simply may not want to write, but can certainly help supply the information, potential background research and direction of the content so that it reflects the actual vision of their desired final draft of their book.


You can expect to have regular one-on-one meetings with your ghostwriter, telephone interviews, providing them with access to diaries or personal journals, all under the strictest of confidence. They usually sign a non-disclosure contract in addition to agreeing to exchange their byline credit for a premium fee, for which they earn as they are meticulous and are exceptional at what they do. Capturing the author’s voice is often seen as a gift, as they are invested in getting it right and some find it a challenging endeavour, preferred over seeking attention. Particularly if it helps the rarer voice’s story getting told, as is paramount for Peninsula Editorial Consultancy.


It is one of the biggest parts of the ghostwriter’s skillset. One New York Times bestselling ghostwriter, Jodi Lipper, was known to have stated that many of the non-fiction books that make it on to the infamous list is ghostwritten. She is said to have quoted in Refinery29 as saying, “My brand is not having a brand. My brand is being able to capture other authors’ voices.”

Using such experienced professional writing services gives the 'author' (yes, they usually instigate the project and give the writer the focus and scope of the project) the peace of mind that ensures the creation of a page-turning, lively read.


Of the main types of ghostwriting projects, which include: memoirs or autobiographies, such as Spare; business books that can help promote a business; social media content; song writing; and speeches, most work falls under the non-fiction umbrella of writing, so it is especially important that they find a qualified and experienced writer who can do the job justice.


There are many factors that play into deciding to use a ghostwriter, from lack of time or experience in writing skills, to hiring one that did a great job and keeping the consistency of voice going. These ‘ghosts’ may be invisible–hence the moniker– but are worth their weight in gold for any celebrity, business professional or artist. No tricks here, just a treat to work with.

For more information on how a ghostwriter might help impact your business or brand, click on this linked article, What Is Ghostwriting? All About This Writing Style | Upwork or drop us a line in the chat.




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Why The Woman King has captivated Worldwide audiences.


Women with machetes get people talking. What kind of women signed up for this? How did they become so fearless? Why devote themselves to the King they never actually marry? With so many questions about the tale that unearths its foundation in history, The Woman King is more of a triumph than it lets on. Controversy, yes, it sparks it. Yet a good story can often do that. Whether the main characters were real or created, however, is not the point here. The facts are worth discussing, but so are the character's stories. When we write our own stories, we do not merely retell the history of the place we lived, but we tell the world within that history, created uniquely by our perspective. The same is true for a fictional character.


In West Africa, the Agojies* were a real tribe of 'armed women' who defended their King and the Kingdom of Dahomey (now present-day Benin) in context to how the world was around them. There also was a real King Gezo, who reigned from 1818-1858. The Nanisca character played by Viola Davis is loosely based on a real name from the region and the type of personality likely to have led the all-female army, but it is her personal story that sells the film–one of resilience, courage, dedication and commitment to her duty (think, if you will, the recent passing of Queen Elizabeth, another servant leader whose mind was on lifelong duty above all else). Her backstory unveils a dark trauma that she seemingly has yet to overcome–whether it be a stumbling block or fuel, the choice is hers.


Likewise, newcomer Thuso Mbedu, who plays new recruit Nawi, takes on another name from the era and the military job description, but her story is one of warrior-in-the-making. We see the film through her eyes and take on her stubborn, feisty personality as a better fit to be in training rather than for an arranged marriage. Her fascination for weapons in favour of homemaking duties sets us up for how well she is likely to do behind the palace walls and on the battlefield, as we watch her story develop; she's suddenly not a reject but an asset.


What scenes resonated with you as being an element of a great story? What other characters did you love and why? Drop a line in the chat or get in touch with your favourite part, as well as what your story is. Fiction or non-fiction, the world loves a story, and while we learn through this magical lens, you determine how it unfolds and the basis for telling it.




For a more in-depth look at some of the controversies that have arisen, read:

Woman King is worth watching: but be aware that its take on history is problematic (theconversation.com)


See also Amazons of Black Sparta: The Women Warriors of Dahomey, by Stanley B. Alpern (1998).


Click here to watch The Woman King trailer.


*Also referred to as the Agoodjies.

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